media accreditation · 2027 festival season

Apply for media accreditation

penelope manages media for Country Thunder Saskatchewan, Big Valley Jamboree, Cavendish Beach Music Festival and Sommo Festival. Tell us who you are, who you're covering it for and what you're planning and our team will be in touch.

01Festival

Covering more than one? Submit a separate application for each.

Choose the festival you're applying for.

02About you

The person who'll be picking up the credential.

First name*

Required.

Last name*

Required.

Email*

Enter a valid email.

Phone*

Required.

Your role on site*

Choose all that apply.

Choose at least one.

Job title*

Required.

03Your outlet

The publication, station or channel this coverage will run on.

Outlet / organization name*

Required.

Outlet type*

Choose one.

Website*

Enter a full URL, starting with https://

Social handlesoptional

Reach / circulation*

Monthly unique visitors, listenership, print run or follower count. Whatever applies.

Required.

Recent entertainment coverage*

Links to 2–3 recent music or entertainment pieces.

Required.

04Assignment

Who's assigning this coverage.

Are you on staff or freelance?*

Choose one.

Freelancers need an assignment letter. Upload a letter on the outlet's letterhead, signed by your assigning editor, confirming you're covering the festival for them. Freelance applications without a letter won't be considered.

Assignment letter*

Upload letter

PDF, Word, JPG or PNG · up to 10 MB

An assignment letter is required for freelance applications.

Assigning editor's name*

Required.

Assigning editor's email*

Enter a valid email.

05Coverage plans

The more specific, the better.

When will you be publishing?*

Choose all that apply.

Choose at least one.

Describe your editorial plans*

Format, angle and which artists or stories you're focused on.

Required.

Expected run date*

Required.

Interview requestsoptional

List any artists you'd like to interview. Requests are not guaranteed.

Would you like to speak with a member of the festival team?*

Choose one.

06Credentials

We can issue up to two credentials per outlet.

How many credentials are you requesting?*

Choose one.

Second person's name*

Required.

Second person's email*

Enter a valid email.

Their role on site*

Choose one.

Are you requesting photo pit access?*

Pit access is limited and confirmed separately, usually for the first three songs only.

Choose one.

Alternate contact for this applicationoptional

E.g. your outlet's accreditation manager or publicist, if we should copy someone else.

07Last thing

Can penelope share your email address with accredited artist teams and festival partners?*

Choose one.

I understand that applying does not guarantee accreditation, that credentials are non-transferable and that accredited media will share links to their coverage with penelope after the festival.

Please confirm to submit.

Some fields need attention. Check the highlighted sections above.

✓

Application received

Thanks for applying. Our team reviews every request and will be in touch by email.

Questions? media@itspenelope.com · penelope pr + mgmt